Jody Barton Technical Services for Art & Design

Make a project outline including budgets, timings and other expectations.
Decide on specifications and preferences such as paper, bindings, colour space and font system.
Liaise with printing companies to get quotes and decide on a budget.
Set timelines.
Scan and organise content.
Organise design sessions & bring book together for proofs.
Approve proofs, make corrections and send for printing.
Arrange finishing, packaging and promotional items.

Scanning, retouching and file conversion and vectorisation using Adobe Suite.
Setting colour profiles and consistent file naming and organisation.
Utilising experience of print work to advise on reliable outcomes.
Advising on colour systems such as CMYK and adding spot colours where applicable.
Understanding design specifications for hard covers, spine width calculations etc.
Advising on coatings such as gloss/matt UV coatings or foils.
Layout work using Adobe InDesign.
Pre-press checks and producing final files and versioning for the printer.
Communications with the printer regarding their technical requirements.
Organising any additional finishing and logistics.

Work with the creative to collect sketches, artworks and concepts.
Liaise with the manufacturer/s to collect all relevant specifications and technical details.
Check timelines and construct rough repeat artworks for approval.
Adjust the design in collaboration with the creative to ensure perfect rhythm in the repeat in both directions.
Detail check export files and organise proofing on paper and if approved a digital fabric check.
Finalise sign-offs and communicate with factory and creative.

Scanning and retouching using Adobe Photoshop.
Setting colour profiles and consistent file naming and organisation.
Utilising experience of repeat print work to advise on reliable outcomes.
Advising on colour systems such as CMYK and adding spot colours where applicable.
Understanding and being able to see inconsistencies in density and rhythm in repeats.
Advising on print techniques, prototyping and fabrics.
Delivering signed-off artworks to schedule.
Pre-press checks and producing final files and versioning for the printer.
Understanding technical requirements.
Understanding import statuses from producer to market, finishing techniques and logistics.

Redesigning inconsistent systems of branding.
Locating old manuals, out of date files and solving confusion about where files are stored.
Collecting and refreshing all the relevant files for logos, colour systems, fonts and other style guidelines.
Redrawing and reformatting content assets into a new streamlined system.

Working with the artist to create good quality and high resolution artworks.
Making decisions about ink choices, print supplier and separations.
Presenting choices and providing simulated print images to speed the creative process.
Formatting and delivering digital assets to the printer.

Working with a client to establish the need for cohesive and clear communications in the written and spoken word.
Creating copy that has a designed ‘tone of voice’ that fits the client organisation’s communication personality.
Creating a series of guidelines and policies for the creation of copy now, and in the future.
Being available to give final checks on new sub-brands, product names, titles and typographic systems and norms.

In-depth understanding of colloquial and professional English as a native user.
The ability to design copy systems.
Long-term experience of proper use of capitalisation, hyphenation, paragraphs, punctuation and other agreed norms of type delivery and presentation.

Working with a client to decide on the requirements and communication principles for the website.
Creating copy that has a designed ‘tone of voice’ that fits the client organisation’s communication personality.
Creating a series of guidelines and policies for the creation of content now, and in the future.
Designing a system for content, code and security updates that is managed to the client’s expectations.

In-depth understanding of WordPress installation, editing, optimisation for search and security.
Expertise on choosing domain names and hosting options.
Experience of designing and strategising web communications.
Experience of implementing webshop plugins and payment gateways.
Experience of taking product photography and designing supporting graphics for commerce.